“Coffee Connect” is an event that connects all links in the coffee chain, fostering the sustainability of small rural coffee farmers and entrepreneurs in the sector, such as coffee shop owners, brokers, suppliers and service providers from the field to the table, promoting actions to discuss trends and the generation of new business.

The event will be held in Varginha/MG, a city that plays a crucial role as a commercial hub for coffee, consolidating itself as a significant reference in the coffee scene. Its historical and geographical importance in coffee production in the state of Minas Gerais and in Brazil stands out, providing a solid base for regional and national economic development. Varginha is not only home to a significant portion of small rural producers, but also stands out as a strategic business center.